Social Media Marketing Level 3

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LNOS52

£499.00

Paper

Level 3

ABC Awards

80 Hours

See below

 Enrolment Fee £499.00

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A Distance Learning Course is the ideal way to gain a qualification without having the worry of trying to fit your studies around your everyday life.† You can complete your studies in your own time and we are on hand seven days a week to help you plan your future.

 
Course Description

Social media marketing†is the process of gaining website traffic through social media†sites.†Social media marketing†programs usually center on efforts to create attractive content that attracts the attention of the people viewing it and encourages readers to share it across their social networks as well.

This distance learning Social Media Marketing Course will help you gain knowledge of media marketing, discover the importance of aligning your social media marketing business plan, learn how to implement and monitor your use of social media and discover tools you can use to optimise your social media marketing plan.

Assessment

You must successfully complete a series of activities and assessments. Once all assessments and activities have been completed satisfactorily, you will then be awarded your certificate. The good news is, there is no final exam.

Previous Knowledge Required

You do not need any prior learning knowledge or experience to take this home study course. This course is openly available to anyone who wishes to take part in a highly rewarding home study course, although you would be expected to have a reasonable standard of literacy.

You have the freedom to start the course at any time and continue your studies at your own pace for a period of up to 12 months from initial registration with the full support of your Tutor.

Support

You will receive the entire package of course materials in a single dispatch together with dedicated Tutor Support for 12 months. All assignments are marked by one of our professional Tutors who will offer regular feedback and guide you through your course.

You will be provided with the telephone number for your dedicated Student Support Team who will be available for any other queries that you may have whilst completing your course. You can be assured that you will receive unlimited support for your home study course, so there is no need to struggle or feel isolated during your studies.

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Modules

Unit 1: Requirements for Social Media Marketing

What is social media?
The power of social media
The power of YouTube
Mobile social media
Social media and relationships
Distinction from industrial media
Managing social media
Top three social networks
17 concrete rules
Ownership of social media content
Legal regulations

Unit 2: Cost and Time Management

Business planning
Creating a clear vision
Brand values
Brand awareness
Brand elements
Three ways social media can help your business
Three ways social media can hurt your business
Time and motion studies
Basic psychology
Social networking tools
Social media sites
Professional networking sites
Niche social media sites
General social media sites
Job sites

Unit 3: Developing the Business Plan

Social media policy
Be careful what you Tweet!
Top 12 rules of social media etiquette
Social media usage
Knowing the 'Lingo'
Common cyber terms
Other social networks
Business plan monitoring
Analysing risk and contingency planning
What is a contingency plan?
Free ways to measure social media success

Unit 4: Implementing Social Media Tools

Guide to using social networks for business
Social media marketing
Facebook case studies
YouTube case studies
The Twitter project

Unit 5: Monitoring Social Media Tools

Email marketing
RSS
SMS
Websites
Blogs
Chat rooms
Using a range of media and technology
Charities and social media
Social visitor flow

Unit 6: Reviewing Social Media Tools

Why should you bother measuring social media?
Terminology
Reviewing your progress
Why it is crucial to review the progress of your business
Setting the direction
Assess your core activities
Assess your business efficiency
Review your financial position
Conduct a competitor analysis
Conduct a customer and market analysis
Redefine your business goals
Models for your strategic analysis
Records and record keeping

Awarding Organisation

At the end of this course successful learners will receive a level 3 NCFE certificate of achievement. That means that it is independently accredited at a level of learning equivalent to level 3 on The Qualifications and Credit Framework (QCF) for England, Wales and Northern Ireland (where level 2 and level 3 courses are similar in difficulty to GCSEs and A-Levels, respectively, and where level 4 is slightly more challenging than an A-Level).

The training courses have been designed specifically to meet the needs of learners who prefer to study from home. The course measurable learning outcomes have been benchmarked at Level 3 (using Ofqual's QCF level descriptors) to allow you to consider the depth of study, difficulty, and level of achievement involved. This course has been accredited under NCFE IIQ Licence by OSC which has been approved as an NCFE Investing in Quality (IIQ) centre to give formal recognition to courses.

NCFE is recognised as an Awarding Organisation by the qualification regulators for England, Wales, and Northern Ireland. These are Ofqual (the Office of the Qualifications and Examinations Regulator in England); the Welsh Government and CCEA (the Council for Curriculum, Examinations and Assessment) in Northern Ireland.

 

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Learn Now Distance Learning College
1st Floor, Town Hall
New Road
Brixham
TQ5 8NL

Email:  enquiries@learnnow.org.uk
Website:  www.learnnow.org.uk

Telephone:  0800 160 1556


Learn Now Distance Learning College is part of the Abstract Education Limited Group Registered No. 09330573, Registered Address: 1st Floor, Town Hall, New Road, Brixham, Devon, TQ5 8TA

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