Public Relations Level 3

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Level 3

ABC Awards

120 Hours

See below

 Enrolment Fee 499.00

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A Distance Learning Course is the ideal way to gain a qualification without having the worry of trying to fit your studies around your everyday life. You can complete your studies in your own time and we are on hand seven days a week to help you plan your future.

Course Description

Do you have good communication skills and are you able to cope under pressure? Do you have the ability to analyse, counsel, identify problems, motivate, work with others? If so this could be the course for you.

In today’s competitive market, the reputation of a business can be its biggest asset. That’s where you come in. Successful PR can help maintain the reputation of a company or individual by building good relationships with all organisations they may come across on a day to day basis.

The distance learning Public Relations Level 3 course will help you gain an understanding about the industry and its importance to business. You will also discover how the rise of new technology is changing the world of PR, learn how to plan PR campaigns, deliver internal PR strategy, manage a PR crisis and develop the key skills you need working within the fast-pace of a PR industry.


You must successfully complete a series of activities and assessments. Once all assessments and activities have been completed satisfactorily, you will then be awarded your certificate. The good news is, there is no final exam.

Previous Knowledge Required

You do not need any prior learning knowledge or experience to take this home learning course. This course is openly available to anyone who wishes to take part in a highly rewarding home study course, although you would be expected to have a reasonable standard of literacy.

You have the freedom to start the course at any time and continue your studies at your own pace for a period of up to 12 months from initial registration with the full support of your Tutor.


You will receive the entire package of course materials in a single dispatch together with dedicated Tutor Support for 12 months. All assignments are marked by one of our professional Tutors who will offer regular feedback and guide you through your course.

You will be provided with the telephone number for your dedicated Student Support Team who will be available for any other queries that you may have whilst completing your course. You can be assured that you will receive unlimited support for your home study course, so there is no need to struggle or feel isolated during your studies.

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Unit 1: PR and the Art of Communication
What is PR?

Is PR just 'spin' or 'propaganda'?
Information or stories?

Unit 2: Media Relations and New Technologies
Who says something is good?
The impact of new technologies
The impact on PR
Media relations
Press releases

Unit 3: Running a PR Campaign
PR campaigns
Define your aim or goal
Map out the terrain
Identifying your publics
Defining your messages
Setting objectives
Devising strategy
Evaluating outcomes

Unit 4: Internal PR
Corporate planning

Your PR manual
Information, Analysis, Meaning, Impact
Designing internal communications

Unit 5: Putting Things Right Crisis Management
Before a crisis occurs
Scenario planning
The crisis team
Response papers / holding statements
Question and answer documents
The crisis manual
Crisis briefing and staff training
What to do if a crisis happens
Swift action
Learning from the event

Unit 6: Your PR Career
Technical skills
Events management
Management and administration
Strategic leadership
Ethics and your role in PR

Awarding Organisation

At the end of this course successful learners will receive a level 3 NCFE certificate of achievement. That means that it is independently accredited at a level of learning equivalent to level 3 on The Qualifications and Credit Framework (QCF) for England, Wales and Northern Ireland (where level 2 and 3 courses are similar in difficulty to GCSEs and A Levels, respectively, and where level 4 courses are slightly more challenging than an A-level).

The training courses have been designed specifically to meet the needs of learners who prefer to study from home. The course measurable learning outcomes have been benchmarked at Level 3 (using Ofqual's QCF level descriptors) to allow you to consider the depth of study, difficulty, and level of achievement involved. This course has been accredited under NCFE IIQ Licence by OSC which has been approved as an NCFE Investing in Quality (IIQ) centre to give formal recognition to courses.

NCFE is recognised as an Awarding Organisation by the qualification regulators for England, Wales, and Northern Ireland. These are Ofqual (the Office of the Qualifications and Examinations Regulator in England); the Welsh Government and CCEA (the Council for Curriculum, Examinations and Assessment) in Northern Ireland.


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Learn Now Distance Learning College
1st Floor, Town Hall
New Road


Telephone:  0800 160 1556

Learn Now Distance Learning College is part of the Abstract Education Limited Group Registered No. 09330573, Registered Address: 1st Floor, Town Hall, New Road, Brixham, Devon, TQ5 8TA

2017 Learn Now Distance Learning College